The Dilemma...

Counterfeit medical products are a major public health risk (World Health Organization, Programmes & Pojects Media Centre - Fact Sheets; http://www.who.int/; November 2007). The phenomenon has grown in recent years due to counterfeiting methods becoming more sophisticated as well as the increasing amount of products crossing country borders. There has been a 40% growth in the counterfeiting incidences reported between 2004 and 2005 (IFPMA, Counterfeit Medicines "Quick Facts", http://www.ifpma.org; November 2007).

Counterfeit products have reached the dental industry. During the recent years, all major manufacturers of quality dental products, as well as their customers, have been affected.

The Risk

In contrast to other industries - like textile & perfumes - dental products are medical devices that affect the health of a patient. Thus, the threat to the treatment is a burden shared by the entire dental profession. The solution is, therefore, a shared responsibility: keeping the dental health marketplace free from counterfeit products!

It is virtually impossible to tell the difference between authentic and fake medical products. The difference shows up in the treatment or worse... in the health of the patient.

Which product is counterfeit and which is authentic? One was a counterfeit material detected in 2005 due to a serious complaint in an UK office.

Your Trust

Similar to the hologram found on the Euro, a new DENTSPLY HOLOGRAM eliminates the possibility of simply copying DENTSPLY products. Look for the hologram to find the security of authenticity. When you see this seal, the trust placed in DENTSPLY products is fulfilled by clinical performance and safety.

Special Dealer Network

In addition to the hologram, DENTSPLY has created a specially selected network of distributors. These partners are the dentists´ local supplier, who provides fast, easy and reliable on-site services. These special dealers guarantee to ecxlusively provide authentic DENTSPLY products. For more information, please contact your local DENTSPLY Representative.

The DENTSPLY promise of authenticity is when DENTSPLY products with the hologram, are purchased and delivered by a specially selected DENTSPLY distributor.

DENTSPLY® - For better dentistry!

For over a century, DENTSPLY has been committed to proving the dental community with innovative, high quality, and cost effective dental products. The Company has become the largest professional dental products supplier in the world by distributing its dental products in over 120 countries under some of the most well established brand names in dentistry.

The DENTSPLY Promise

As one common team, with one collective vision, DENTSPLY is committed to the following core values. As an organization, DENTSPLY is dedicated to the single objective of delivering solutions "For Better Dentistry" that benefit practitioners and patients across the globe.

Clinical Performance and Safety

Product trust is a core DENTSPLY value. Working with independent partners, in an exemplary fashion, product trust & safety are the results of repeated user evaluations as well as in-vitro and in-vivo investigations. Our validation and verification methods are uncompromising and exceed all regulatory requirements.

Excellent Service

Dentistry today is full with complex choices. For this reason, DENTSPLY sales people are prepared to sort through the information, understand options and support decisions suiting your office needs. Preparing for this dialogue, DENTSPLY Representatives are trained in dental procedures, dental materials, and consultative communication. In addition, we work in close cooperation with dental dealers to provide fast, easy and reliable on-site services. Purchasing your dental products from a specially selected DENTSPLY distributor ensures authentic product quality.

Quality

DENTSPLY DETREY® is just one example of the DENTSPLY facilities found in 22 nations on six continents. Highlighting "Made-in-Germany", the DENTSPLY quality assurance at DETREY is a process of unsurpassed caliber. In Constance, more than 400 people are dedicated to developing, manufacturing, and distribution DENTSPLY market-leading products. Dedicated people, on-going investment in the most modern production technology, along with ISO certified quality management systems, is how the customer trust in DETREY products is fulfilled by high quality products.

The new DENTSPLY hologram as well as specially selected network of DENTSPLY distributors adds to a new dimension to quality assurance: Product authenticity from the Company´s door to the dentist´s door.